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PG&E and Division of Boating and Waterways Warn of Cold Water Hazards during Spring Snowmelt

SACRAMENTO, Calif. California’s Division of Boating and Waterways (DBW) and Pacific Gas and Electric Company (PG&E) encourage water enthusiasts to take extra precautions this spring when in or near rivers. These relatively full waterways will continue to rise as snow melts and will be dangerously cold. Simple actions such as knowing the water (is it too cold or swift), knowing your limits, wearing a life jacket or simply not entering the water when conditions are deemed unsafe can save a life.

Last spring, California’s rivers were also full and running high, fast and cold. Despite warnings from multiple public entities, numerous people entered rivers and drowned. The rising waters cover obstacles below the surface. Debris, trees and rocks combined with cold, swift water creates treacherous conditions for all recreationists – waders, swimmers, paddlers, boaters, anglers and hikers cooling off at the water’s edge. Another important fact is the temperature of rivers during spring. The average swimming pool temperature runs about 80 degrees. In contrast, swift water from snowmelt can be as cold as 40 degrees and trigger shock, paralysis and drowning.

“Do not enter the water if it’s too cold,” said DBW’s Acting Deputy Director Ramona Fernandez. “Even the strongest swimmers can be stunned by cold water and become incapacitated. Also, you’re not only putting yourself at risk, but also your family or friends. Too many times family members or friends go into the water to rescue their loved ones and end up losing their lives.”

Cold water immersion/shock happens quickly once you jump or fall into the water. You have one minute to adjust to the cold shock response and get control of your breathing. Swimming failure occurs after the first 10 minutes when cold water affects your ability to swim or tread water to stay afloat. Not wearing a life jacket or being alcohol-impaired while recreating in cold water makes it even more perilous and deadly once you can no longer move and slip into unconsciousness. Watch this video to see how quickly the effects of cold water immersion affects your body.

“Nothing is more important to PG&E than the safety of the public and our employees. With the snowmelt well underway, we ask those enjoying the outdoors to be careful near mountain streams, rivers and reservoirs. Water flows can increase or decrease rapidly, so always be alert and prepared for a change in conditions. Please put safety first during your recreation activities,” said Jon Franke, PG&E’s vice president of power generation.

Below are some water safety tips:

Stay Out and Stay Alive – Stay Out of Canals and Flumes

  • Recreating in PG&E canals and flumes is strictly prohibited. Stay alive by staying out of these water conveyances, which are very dangerous due to slippery sides and fast-moving cold water. Stay out of canals and off elevated flumes.

Know the Risks

  • Prevention is the best way to save a person from drowning. By the time a person is struggling in water, a rescue is extremely unlikely and places the rescuer at risk.
  • Sudden immersion in cold water can stimulate the “gasp reflex,” causing an involuntary inhalation of air or water. It can even trigger cardiac arrest, temporary paralysis, hypothermia and drowning. When faced with swift water, even the strongest swimmers may be easily overwhelmed.
  • Cold water entering the ear canal can cause vertigo and disorientation. This may confuse swimmers, causing them to venture deeper into the water.
  • Cold water also reduces body heat 25 to 30 times faster than air does at the same temperature, and causes impairment that can lead to fatalities.

Learn About Self-Rescue Techniques

  • If you do fall into the water, here are some survival tips:
  • Do control breathing, don’t gasp. A sudden unexpected fall into cold water causes an involuntary gasp (or torso) reflex. It takes less than ½ cup of water in a person’s lungs to drown. When someone remains calm, they have a greater chance of self-rescue.
  • Don’t panic if you fall into the water.
  • Stay with your boat. It will help you stay afloat and will be seen more easily by rescuers. If it’s capsized, try to climb on top.
  • Stay afloat with the help of a life jacket, regain control of breathing, and keep head above water in view of rescuers.
  • If possible, remove heavy shoes. Look for ways to increase buoyancy such as seat cushions or an ice chest.
  • If you’re in the water with others, huddle together facing towards each other to help everyone stay afloat and keep warm.
  • If you do fall into a river without a life jacket on, watch this video to help you survive.

Know your Limits

  • Swimming in open water is more difficult than in a swimming pool – people tire more quickly and can get into trouble.
  • Many unseen obstacles can be lurking below the water’s surface – this is especially the case during spring and early summer snowmelt. Rising water can make these obstacles even more treacherous. Guided trips for inexperienced paddlers are recommended.

Wear a Life Jacket

  • Conditions change quickly in open water and even the best swimmers can misjudge the water and their skills when boating or swimming. Wearing a properly fitted U.S. Coast Guard-approved life jacket can increase survival time.
  • Anyone within 20 ft. of water should be wearing a life jacket in case of an unexpected fall.
  • A life jacket can also provide some thermal protection against the onset of cold water shock and keep you afloat until someone else can rescue you.
  • Need a life jacket? Check online to find a life jacket loaner station for a day or weekend use.

Whitewater Rafting and Paddling

  • Most California rivers are fed by the mountain snowpack, so they are cold year around. Even on warm, sunny days, rafters and paddlers must be prepared to deal with the water temperatures. The dangers increase as water temperatures decrease below normal body temperature (98.6 degrees F).
  • DBW offers whitewater enthusiasts informative safety videos online about the dangers of high, fast and cold water safety.

Parental Supervision

  • Actively supervise children in and around open bodies of water, giving them your undivided attention. Do not assume that someone is watching them. Appoint a designated “water watcher,” taking turns with other adults.
  • Teach children that swimming in open water is not the same as swimming in a pool: they need to be aware of uneven surfaces, river currents, ocean undertow and changing weather.

For more water safety information, including boating laws, please visit


3AF Asian Marketing Summit Starts on June 5th

3AF Asian Marketing Summit


June 5th – June 6th
All Day


InterContinental Hotel

Event Details:

The 3AF 2018 Asian Marketing Summit on June 6, with an opening night reception on June 5, provides a unique forum for industry leaders, content creators, media companies, corporate marketers and other partners to converge in an in-depth discussion of the Asian consumer opportunity. This year, industry experts will share their best practices, insights and wisdom and discuss the multiple dimensions of Asian American consumers.

This year, our experts will discuss various dimensions of Asian American consumers from online engagement of Asian youth and the critical over 50 Asian American market to lessons from executives from Nielsen, Google, Toyota, Diya TV and NextShark; the growth of digital television and the changing media landscape, and various approaches and channels to reaching the Asian American consumer. Ultimately, we hope this intermingling of segment experts sparks new ideas and conversations on multicultural marketing, and the context around it.

Based on attendee feedback from last year, we are pleased to update our agenda to include more opportunities for networking, including an opening night reception on June 5, and an awards dinner on June 6. We have also incorporated breakout sessions, so attendees can better customize their Summit take aways by choosing exactly which breakout sessions they want to attend.

Asian Americans are the fastest growing multicultural segment in the United States, and there’s no better time than now to get ahead and make sure your team is ready for the opportunities.



3AF Summit Agenda:Tuesday, June 5, 2018

Hollywood Ballroom Patio

Opening Night Reception begins at 5:30 p.m. and ends at 7 p.m.

Wednesday, June 6, 2018

Summit from 8 a.m. to 5:30 p.m. followed by 3AF Excellence Awards dinner at 6:30 p.m.

Hollywood Room

8am – 9am

Continental Breakfast

9am – 9:15am – General Session

Welcome and Opening Remarks by 3AF President Jay Kim

9:15am – 10:00am – General Session

Hollywood Room

Winning with Tencent & Wechat

China is emerging as a tech and innovation powerhouse. Tencent’s WeChat app is pioneering the way with now over 1 billion monthly active users worldwide.

Join Tencent to learn first-hand insights into WeChat’s robust ecosystem. And how United States marketers can and are effectively utilizing the platform to reach and engage Chinese consumers not only in China, but also in the United States with new advertising solutions.

Speaker: Kimberly Lee, Senior Marketing Manager, Tencent International Business Group

10:00am – 10:30am – Breakout Sessions

Hollywood Room

Established and Emerging Asian Americans

Asian American is the fastest growing consumer segment in the U.S. The U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million). However, much of the research and marketing activities are conducted in San Francisco, Los Angeles and New York. While these markets no doubt have the highest concentration of Asian Americans, the rest of the country has experiencing rapid growth in Asian population and represent great opportunities to marketers. Daniel Ichinose from Asian Americans Advancing Justice will provide insights on the largest and fastest growing Asian American populations by metropolitan area nationally. He will also showcase social and economic profiles of select metropolitan areas, highlighting differences between established Asian American communities in California and emerging ones outside the state.

Speaker: Daniel Ichinose, Director of the Demographic Research Project,Asian Americans Advancing Justice

Roosevelt Room

How Asian-American programming led the digital over-the-air broadcasting revolution

Ten years ago, the media landscape was dramatically different. Local TV, cable and satellite ruled the day. Streaming platforms and social media apps had not come into their own. But with the change in the broadcast television standard from analog to digital, local television stations began to multicast and Asian-American programmers in particular led the movement now known as ‘cord-cutting.’ Kapur will speak about this sea-change in community coverage on the local level that did not exist a decade ago.

Speaker: Ravi Kapur, CEO, Diya TV

10:30am – 10:45am

Morning Break

10:45am – 11:30am – General Session

Hollywood Room

Toyota Total Marketing Strategy and 2018 Camry Case Study

Everyone is talking about Total Market, but everyone has a different perspective on it. Toyota’s unique Total Toyota Process creates a holistic approach where client and agencies collaborate to maximize marketing impact while addressing our diverse consumer bases. This presentation will use the 2018 Camry Launch Case Study to demonstrate how the Total Market strategy was implemented and its impact on the multicultural market segments.

Speaker: Ann Masse, Senior Manager, Vehicle Marketing and Communications

11:30am – 1pm – Lunch sponsored by Nielsen

Power Positioning the Asian American Consumer Story

Asian Americans represent one of the fastest-growing, highest-income, and most-educated population segments in the U.S. As a result, it is imperative that marketer’s understand where opportunities exist so growth strategies can account for this unique and diverse multicultural community. This session covers key categories where Asian Americans should be an integral part of the business plan.

Speaker: Cortney Charleston, Client Manager, Multicultural Growth and Strategy, Nielsen

1pm – 1:30pm – Breakout Sessions

Hollywood Room

“Will the Real AAPIs 50+ Please Stand Up?”

America isfocused on the younger generations – Gen X, Gen Y, Gen Z, Millennials.But what about the more than 100 million Americans over the age of 50?Do you know how many of the 100+ million are AAPIs 50+? What insights do we know about AAPIs 50+ as consumers? Join us for an interactive presentation led by AARP.

Speaker: Daphne Kwok, Vice President, Multicultural Leadership;AARP; Angela Houghton, Senior Research Advisor, Policy, Research& International, AARP and Yuko Araki, Senior Analytics & Insights Advisor, Data Analytics & Performance Management, AARP

Roosevelt Room

The Power and Influence of Global Asian Youth and How to Reach Them – Lessons and Wisdom from

In 2013, Benny Luo built, an online magazine focusing on global Asian youth with just $3,000. Five years later, the site has a full-time staff of 12, nearly three million monthly visitors and has generated over 300 million video views in the last 36 months. covers everything from politics, culture, food and entertainment. Luo will share his entrepreneurial story and insights: how he overcame his skepticism that the Asian American market was not big enough; data on the rise of Asian American online engagement and how he quickly built his company into “the voice of the global Asian youth.”

Speaker: Benny Luo, CEO,

1:30pm – 2:00pm – Breakout Sessions

Hollywood Room

Asian American Media: What Are Clients Looking For From Media?

The Asian American media landscape is changing fast and Asian media needs to evolve to accommodate changing consumers. The 3AF has taken a leadership role in helping Asian media succeed by hosting two historic media round tables where media executives could discuss synergies, collaboration and how to showcase and promote the importance of the Asian American consumer to marketers. Building upon the success and momentum of both media round tables, this summit session includes media directors from key Asian agencies to provide insights on the current media landscape, what their clients want, and more importantly, what Asian media needs to do to get marketers to engage with Asian consumers.

Panelists: Doris Huang, Media Director, Admerasia; Rick Rinker, Media Director, AAAZA; Hay Liong Gan, CEO/Media Director, GP Generate

Moderator: Ernest Smyth, Director of Research, KTSF

Roosevelt Room

Spotlight on Supplier Diversity

Savvy small business owners are aware that supplier diversity is a proactive business program which encourages the use of minority-owned, women owned, veteran owned, LGBT-owned service disabled veteran owned, historically underutilized business, and Small Business Administration (SBA)-defined small business concerns as suppliers. Learn the ins and outs of supplier diversity and how your agency or small business may be able to grow, build capacity or secure new clients/projects by incorporating it into your business plan.

Speaker: Virginia Gomez, President, Southern California Minority Supplier Development Council and Schenae Rourk, PRESIDENT/CEO Resource Solutions of California and Managing Partner, Redwood Resources Consultancy

2:00pm – 2:45pm – General Session

Hollywood Room

Asian Americans in the Drivers’ Seat in the Automotive Industry

When it comes to purchasing cars, Asian Americans have their preferences for certain manufacturers and are very loyal consumers.Marc Bland from IHS Markit will present IHS’s latest data and reports on how automotive brands fare among multicultural consumers, with a special focus on Asian American consumers, and how the segment compares to the other segments. Additionally, he will share insights on Toyota being recognized as taking first place for loyalty across key multicultural markets in the 2017 model year IHS Markit Loyalty Awards.

Speaker: Marc Bland, Vice President, Diversity & Inclusion, IHS Markit

2:45pm – 3pm – Afternoon break sponsored by AARP

3:00pm – 3:30pm – General Session

Hollywood Room

How Asian Americans use Google and What Marketers Need to Know

It’s no surprise that when it comes to technology, Asian Americans over-index. According to a recent Nielsen report, overall, Asian-American households have higher penetration percentages than general U.S. TV households and other racial/ethnic groups for nearly every emerging, or emerged, technology. Smartphones in particular are an Asian-American favorite, as 93% of households have one, compared to just 85% of general U.S. households. Brendan Snyder from Google will discuss Asian Americans’ online behavior, providing a high level description about their searches and video views and also talk about how Asian Americans are using technology to buy online.

Speaker: Brendan Snyder, Google

3:30pm – 4:15pm – General Session

Hollywood Room

Asians and the Box Office: Here Comes “Crazy Rich Asians”

Crazy Rich Asians, the highly anticipated film based on the best selling novel by the same name is opening soon in theatres near you, but you can be one of the first to hear all about it at this year’s 3AF Summit.

Join us for a panel of experts including Terra Potts, Senior Vice President, Multicultural Marketing, Warner Bros; and Jimmy O. Yang, Actor and Comedian, “Crazy Rich Asian” and “Silicon Valley”, as they discuss highlights and marketing of the film and the power and influence of Asian American consumers in entertainment.

Speakers: Terra Potts, Senior Vice President, Multicultural Marketing, Warner Bros.; Jimmy O. Yang, Actor and Comedian

4:15pm – 4:45pm – Breakout Sessions

Hollywood Room

Demystifying WeChat and its Importance for Asian America

First released in 2011, WeChat is a Chinese multi-purpose messaging and social media app. In 2018, WeChat has become one of the world’s largest standalone mobile apps with more than 1 billion monthly active users, and an estimated 2 million active users in the United States. WeChat has also been a growing force in the consumer, social, and political worlds of Asian America. And yet, mainstream engagement with WeChat has been quite limited. In this session, Karthick Ramakrishnan, director of AAPI Data and principal at CRW Strategy LLC, and users of WeChat will provide an overview of this app, and lead a conversation on how it can be used effectively in marketing and public policy initiatives, thanks to its wide range of functions and platforms.

Speaker: Karthick Ramakrishnan, Associate Dean, School of Public Policy, UC Riverside

Roosevelt Room

The Growth of Asian American Digital Influence on Consumer Marketing

As one of the fastest growing U.S. population segments, with an expected consumer buying power of over One Trillion dollars, Asian Americans’ impact on consumer preference is defining how brands market and tap into the rising digital adoption and influence of this growing segment of consumers. Asian Americans have taken the lead in using multi-media devices, averaging almost twice the minutes per day than the general population

Traditional in-language media creates awareness. Gauging ROI or strategy, without the proper digital tools to measure and close the sales cycle is extremely difficult.With the rise of programmatic advertising, digital data collection and early adoption of the newest technology, attribution is becoming an essential part of the digital ecosystem.We will discuss Asian consumer look-a-like modeling and how brands are using this data-driven targeting to close the sales cycle.

Speaker: John Estalilla, Head of Sales, Prodege

4:45pm – 5:30pm – General Session

Hollywood Room

Spotlight on Total Market: What You Need to Know Now

For sometime, marketers and agencies alike have been grappling with the industry buzz words, “total market.” While most people in multicultural circles believe that total market casts a much needed spotlight on the importance of cultural sensitivity and inclusiveness, others have used total market to cost-cut and drive efficiencies. This panel of experts representing agencies, marketers and a leader from the Alliance of Inclusive Multicultural Marketing will discuss various perspectives on total market and how it affects our industry.

Panelists: Gilbert Davila; President, Davila Marketing Insights and AIMM; Edward Chang, Vice President/Managing Director, TDW+Co; Michele Myles, Lead Manager Diversity Advertising AT&T Mobility & Entertainment Group

5:30pm – 6:30pm Networking Reception

3AF Excellence Awards

Following the last Summit session, we will move straight into the 3AF Excellence Awards Reception. After a full day of Summit learning, it’s time to grab a drink and bite to eat and make some new friends. After the reception, the 3AF will bestow awards in several categories at our gala dinner. The awards include: 3AF Creative Campaign of the Year; 3AF Marketer of the Year; 3AF New Marketer of the Year; 3AF Media Partner of the Year; 3AF PR/Social Media Campaign of the Year and 3AF Digital Campaign of the Year. Who will win this year’s coveted awards? Be sure to attend the dinner and find out!

6:30 p.m. to 8:30 p.m. 3AF Excellence Awards Dinner

8:30 p.m. Summit concludes


Asian Journal’s Travel, Trade, & Consumer Expo in Los Angeles, California


The Travel, Trade, & Consumer Multi-City Roadshows are the Asian Journal Media Group’s series of annual events in Los Angeles, San Francisco, and New York promoting tourism, trade, and business opportunities in the USA and Philippines.Come and check out our event in SouthBay Pavilion Mall in Carson, California whether you’re looking to take your business to the next level and develop new markets or simply looking to find, experience, and learn about travel, investment opportunities, and amazing products in the USA and Philippines.

You may also like the following events from Travel, Trade, & Consumer Promotional Marketing Roadshows:

  • This August, 11th August, 09:00 am, Travel, Trade, & Consumer Roadshow at Meadowlands Expo Center in Secaucus
  • This August, 18th August, 09:00 am, Travel, Trade, & Consumer Roadshow at Yerba Buena Gardens in California

Also check out other Business Events in Carson, Exhibitions in Carson.

Learn more:

PG&E Responds to CAL FIRE Announcement

SAN FRANCISCO, Calif.—Pacific Gas and Electric Company (PG&E) today issued the following statement in response to the release of information by the California Department of Forestry and Fire Protection (CAL FIRE) regarding some of the October 2017 Northern California wildfires.

The safety of our customers, their families and the communities we serve is our most important job. The loss of life, homes and businesses in these extraordinary wildfires is simply heartbreaking, and we remain focused on helping communities recover and rebuild.

We look forward to the opportunity to carefully review the CAL FIRE reports to understand the agency’s perspectives.

Based on the information we have so far, we believe our overall programs met our state’s high standards.

Under PG&E’s industry-leading Vegetation Management Program, we inspect and monitor every PG&E overhead electric transmission and distribution line each year, with some locations patrolled multiple times. We also prune or remove approximately 1.4 million trees annually.

Following Governor Brown’s January 2014 Drought State of Emergency Proclamation and the California Public Utilities Commission’s Resolution ESRB-4, PG&E has added enhanced measures to address areas particularly affected by drought and bark beetles including:

• Increased foot and aerial patrols along power lines in high fire-risk areas;
• Removed approximately 236,000 dead or dying trees in 2016 and 140,000 dead or dying trees in 2017; these tree removals were in addition to approximately 30,000 trees removed per year prior to the drought;
• Launched daily aerial fire detection patrols during high fire season to improve fire spotting and speed of fire response;
• Since 2014, provided $11.4 million to local Fire Safe Councils (FSCs) for fuel reduction projects in communities; and
• Provided $1.7 million to local FSCs for 28 highly programmable remote-sensing cameras for critical fire lookout towers.

PG&E meets or exceeds regulatory requirements for pole integrity management, using a comprehensive database to manage multiple patrol and inspection schedules of our more than two million poles.

Years of drought, extreme heat and 129 million dead trees have created a “new normal” for our state, and we must continue to adapt to meet these challenges.

Extreme weather is increasing the number of large wildfires and the length of the wildfire season in California. According to CAL FIRE, in 2017 alone, CAL FIRE confronted 7,117 wildfires, compared to an average of 4,835 during the preceding five years. Five of the 20 most destructive wildfires in the state’s history burned between October and December 2017.

In the case of these Northern California wildfires, we saw an unprecedented confluence of weather-related conditions, including: years of drought resulting in millions of dead trees, a record-setting wet winter that spurred the growth of vegetation that then became abundant fuel after record-setting heat during the summer months, very low humidity and very high winds.

The state, first responders and California’s utilities are all in agreement that we must work together to prevent and respond to wildfires and enhance climate and infrastructure resiliency.

Following last year’s fires, we are bolstering wildfire prevention and emergency response efforts, putting in place new and enhanced safety measures, and doing more over the long term to harden our electric system to help reduce wildfire risks and to keep our customers safe.

We want to work together to share information, provide resources and help our customers and communities prepare for and stay safe during extreme weather events. This challenge requires us all to come together in order to be successful. We need to look at the full range of solutions. These should include utility practices as well as:

• Forest management to reduce fuel;
• Better management of building in the wildland urban interface;
• Fire-resistant building codes;
• Defensible space practices; and
• Insurance coverage for those homeowners and businesses located in elevated fire areas.

In addition, we strongly believe this must include addressing California’s unsustainable policies regarding wildfire liability. California is one of the only states in the country where the courts have applied inverse condemnation liability to events associated with investor-owned utility equipment. This means PG&E could be liable for property damages and attorneys’ fees even if we followed established inspection and safety rules.

Liability regardless of negligence undermines the financial health of the state’s utilities, discourages investment in California and has the potential to materially impact the ability of utilities to access the capital markets to fund utility operations and California’s bold clean energy vision.

Extreme weather events driven by climate change are causing unprecedented wildfires and creating a “new normal” for our state. We are committed to advocating with legislative leaders and policymakers across the state on comprehensive legislative solutions for all Californians, as we collectively seek to meet the challenge of climate change, and position the California economy for success.

Sacramento County Fair is Nearly in Full Swing!

Sacramento, Calif., (5/23/18) – Midway of Fun, known as California’s Friendliest Carnival, will be bringing over 30 of the best and most enjoyable rides for the Sacramento County Fair, one of which is a fan-favorite, The Lolli Swings. This ride is known throughout the country as one of the best and is suitable for children and adults alike. The Sacramento County Fair and all of the amazing rides will be held at Cal Expo from May 24th through Memorial Day, May 28th.

Pamela Fyock, CEO of Sacramento County Fair, states, “We are looking forward to joining forces with Midway of Fun once again for this year’s Sacramento County Fair! We always love seeing the Fairgoers get excited about the abundance of rides. The Lolli Swings have always been a fair favorite.”

If you would like to enjoy The Lolli Swings ride as well as many others, the Unlimited Ride Wristbands are available for purchase online at You can get the wristband at a discounted price until May 23rd. A single wristband is good for one full-day of rides at the Sacramento County Fair Carnival and does not include fair admission.
In addition, this year the Sacramento County Fair is doing something special, allowing a boy’s wish to come true. Terrell, 14, who battles leukemia, wishes to have his very own carnival; therefore, the Sacramento County Fairgrounds will open one day early, just for him.Not only does Terrell show bravery by fighting his critical illness, but he recently saved his neighbors in their apartment building after it caught on fire in Stockton.
At his carnival, Sutter Health (Adopt-A-Wish® sponsors) will be there to support him in his wish coming true as well as the Stockton Fire Department to recognize him as a local hero. Terrell will be enjoying the Swings as well as many other Midway of Fun rides on May 23rd.

Doors to the Sacramento County Fair are open to the public May 24th through 28th. Tickets are available for purchase online at or at the Sacramento County Fair office. Adult tickets are only $6.00, kids 12-and-under are FREE, and select events are discounted online until May 23rd. Join over 100,000 guests and experience more than 30 carnival rides, dozens of free exhibits, musical guests, and activities all Memorial Day Weekend.

For more information on the Fair and a daily schedule visit and #ShareTheFair on Facebook:, Twitter:, and on Instagram:


About the Sacramento County Fair
Over 100,000 guests will enjoy the Sacramento County Fair May 24 – 28, 2018 at the Cal Expo Fairgrounds. Nearly 10,000 school children will enjoy educational school tours. 5,000 local Sacramento residents will compete for awards in the livestock and competitive exhibit programs. Adult admission is only $6.00 and admission for kids 12-and-under is free every day of the Fair. This year, the Sacramento County Fair will be the biggest and best in its over 80-year history, and the theme is “Let’s Eat, Have Fun & Celebrate the Red, White & Blue.”

For more information please visit
#ShareTheFair and follow us on Facebook:,
on Twitter:, and on Instagram:

For media inquiries, please contact: Pamela Fyock
CEO, Sacramento County Fair 916-263-2975

Meet the Sacramento County Fair’s Newest Ride – JUMBO!

Sacramento, Calif., (5/23/18) – Midway of Fun, known as California’s Friendliest Carnival, is returning to the Sacramento County Fair May 24th through 28th, this time with a new ride!

Named JUMBO, this ride has an elephant theme with the animals soaring 20 feet in the air! This is the latest in ride design and is imported from the Czech Republic. JUMBO is a true family attraction!

Pamela Fyock, CEO of Sacramento County Fair, exclaims, “We are thrilled to introduce JUMBO into the 30-plus rides that will be attending the Sacramento County Fair! This is sure to be a family favorite!”

If guests would like to enjoy rides at the Fair, the Unlimited Ride Wristbands are available for purchase online at Wristband prices are discounted online until May 23rd. A single wristband is good for one full-day of rides at the Sacramento County Fair Carnival and does not include Fair admission.

In addition, the Sacramento County Fair is doing something special: allowing a boy’s wish to become a reality. Terrell, 14, is fighting leukemia, and his wish was to have a carnival of his very own. His Adopt-A-Wish® sponsors, Sutter Health is partnering with the Sacramento County Fair to make his wish come true. The Fairgrounds will open one day early, just for Terrell.

Doors to the Sacramento County Fair are open to the public May 24th through 28th. Tickets are available for purchase online at or at the Sacramento County Fair office. Adult tickets are only $6.00, kids 12-and-under are FREE, and select events are discounted online until May 23rd. Join over 100,000 guests and experience more than 30 carnival rides, dozens of free exhibits, musical guests, and activities all Memorial Day Weekend.

For more information on the Fair and a daily schedule visit and #ShareTheFair on Facebook:, Twitter:, and on Instagram:


About the Sacramento County Fair
Over 100,000 guests will enjoy the Sacramento County Fair May 24 – 28, 2018 at the Cal Expo Fairgrounds. Nearly 10,000 school children will enjoy educational school tours. 5,000 local Sacramento residents will compete for awards in the livestock and competitive exhibit programs. Adult admission is only $6.00 and admission for kids 12-and-under is free every day of the Fair. This year, the Sacramento County Fair will be the biggest and best in its over 80-year history, and the theme is “Let’s Eat, Have Fun & Celebrate the Red, White & Blue.”

For more information please visit

#ShareTheFair and follow us on Facebook:,
on Twitter:, and on Instagram:

For media inquiries, please contact: Pamela Fyock
CEO, Sacramento County Fair 916-263-2975

First Dead Bird of the Season Tests Positive For West Nile Virus

Elk Grove, Ca.—The Sacramento-Yolo Mosquito and Vector Control District confirmed today that the first bird of the season has tested positive for West Nile virus. The American crow was collected south of Del Paso Heights in Sacramento and it is the first sign of West Nile virus activity for the 2018 season. “Finding the first positive bird is always significant because it provides an early warning sign for the disease,” said Gary Goodman, District Manager. “It confirms that the virus is present, provides a good indication of where we may find positive mosquito samples and where human cases may develop later in the season” added Goodman. This is the first indication of the virus within the District’s service area; however other counties throughout the state including neighboring El Dorado County have already started to register activity.

The public is encouraged to report dead birds by calling the California Department of Public Health hotline at 877-WNV-BIRD (877-968-2473). Some species of birds such as crows, jays and magpies are very susceptible to the virus. Though not all birds that are reported will be picked up and tested, the reports provide valuable information and assist with mosquito surveillance and control efforts that help protect public health.

In response to the detection of WNV activity, the District will increase its mosquito trapping and surveillance in the area to find sources where mosquitoes may be breeding.

Residents may visit to subscribe to mailing lists to receive email notifications for upcoming mosquito treatments by zip code. To sign up, go to Spray Notifications on the website.

To report a neglected swimming pool or other mosquito problems, please call 1-800-429-1022 or fill out a service request online at

2018 West Nile virus activity update:

Sacramento County: 1 dead bird has tested positive for West Nile virus to date.

Yolo County: No activity has been registered so far.


To report stagnant water sources, request a home inspection or if you are being bothered by mosquitoes, please call 1-800-429-1022 or fill out a service request online at

Practice the District D’s of Mosquito Prevention:
DRAIN standing water that may produce mosquitoes.
DAWN and DUSK are times to avoid being outdoors.
DRESS appropriately be wearing long sleeves and pants when outside.
DEFEND yourself by using an effective insect repellent. Make sure to follow label directions!
DOOR and window screens should be in good working condition.
DISTRICT personnel are also available to address any mosquito problems. Call them at 1-800-429-1022 or visit

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