Asian brands from coast to coast mark Year of the Rabbit with campaign for St. Jude Children’s Research Hospital

New Topia virtual world connects supporters, entrepreneurs, influencers to St. Jude mission this Lunar New Year 

MEMPHIS, Tenn. (Jan. 19, 2023)This Lunar New Year, Asian-owned businesses across the United States are coming together to support St. Jude Children’s Research Hospital® as it works to improve treatment and survival rates worldwide for childhood cancer and other life-threatening diseases.

Brand partners such as Fly By Jing, Popadelics, Alaskan Salmon Company, Munchrooms, Neuro, Power Up Foods, Ting’s Chips, Uproot Teas, Wild Orchard Regenerative Teas and Yai’s Thai will donate a portion of their sales to St. Jude this festive season. In doing so, the founders of these brands and their customers are helping accelerate the expanding global impact of the St. Jude mission: Finding cures. Saving children.®

Kent Yoshimura is the co-founder of longtime St. Jude partner Neuro, which produces Neuro Gum and Neuro Mints. “St. Jude is one of the most incredible organizations that we’ve had the opportunity to partner with,” said Yoshimura. “This is what both St. Jude and Neuro strive for—bettering the lives of those around us. For Neuro, it’s important to do more—not just in the products we create, but also to give back.”

At events in Los Angeles and New York in early January, Asian brand leaders gathered to celebrate Lunar New Year and their support for the mission of St. Jude.

“We are honored to partner with St. Jude this Lunar New Year,” said Marilyn Yang, Co-Founder and CEO of Fun-Gal Snacks, parent company of Popadelics Crunchy Mushroom Chips. “The events in NYC and LA were a great way to start the campaign. I enjoyed how not only was it a great way to spread awareness about St. Jude, but also it was able to bring together the broader Asia Pacific community and its supporters for a festive gathering!”

Communities everywhere can celebrate the Year of the Rabbit with St. Jude through a new virtual St. Jude Lunar New Year experience developed by Topia. On this virtual platform, visitors can play games such as mahjong, hear the stories of St. Jude patients Maelin-Kate, Calvin, Max and Aspen, try their hand at new recipes, and watch dance performances from across Asia, including the lion dance, a festive hallmark of Lunar New Year.

Visit to bring added cheer and good fortune to St. Jude families this Lunar New Year.

About St. Jude Children’s Research Hospital®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.

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