Crossings TV Asian Television
採訪—問答
營銷副總— Carrie Gordon女士
Q: What can guests expect at the newest Sky River Casino?
A : Here at Sky River Casino, we’re dedicated to providing the height of hospitality for our guests. We want to make sure you’re taken care of from the minute you set foot on our property. Whether it’s at the casino, a restaurant, or everything in between, we want to perform with the utmost integrity and honor. This is what we call “The Sky River Way”.
Q : With 100,000-square-foot gaming floor of slot machines and table games, what are the variety of Asian-style games that are being offered? Are there other Asian table games in the High Limit Room for VIP and experienced guests?
A : We have many varieties of Asian-style games here at Sky River Casino. On our main gaming floor, guests can choose to play their favorite Asian table games. We offer Mini-Baccarat, Pai Gow Tiles, Face Up PaiGow, Single Deck Pitched Blackjack, 8Decks Shoes Blackjack, and Double Deck Blackjack. Many of these games can also be played in the High Limit Room. In addition, our High Limit Room features Macau style Baccarat. No matter what level of gaming experience our guest has, there is something for everyone!
Q: What makes the Sky River Casino Asian Brand and Chinese name culturally sensitive to the Asian guests and ethnic markets?
A: We have an Asian brand identity that will visually communicate to our guests how the property is an Asian-friendly destination. The official Chinese name of the property is a perfect direct translation of Sky River and is inspired by the Milky Way where the stars represent infinity, wealth, and sky’s the limit – just like our brand tagline. Our logo also features the Vermilion Bird, an elegant and noble bird in Chinese culture symbolizing prosperity and pride to our Asian guests.
Q: Beside the current Asian marketing efforts in the traditional medias, how else does Sky River Casino plans to reach out to Asian Community?
A : Great question! Sky River is currently partnering with many local supermarkets such as 99 Ranch, Grand Century Mall, Pacific East Mall and Seafood City supermarket to further promote our brand and property through monthly LED showcases, banner and flyer distributions.
We have recently participated in the 2022 Autumn Moon Festival street fair in Oakland and will also be sponsoring and joining the upcoming LNY parade in San Francisco. We are beyond excited to share that Sky River will have a float at the parade, showcasing our LNY Greeting campaign design, the Ship of Wealth coming to live and our wonderful Sky River team greeting everyone at the festival.
Our sponsorship also includes a Rabbit statue that ties in with our float design and will be displayed at the Rose Pak’s station during the Lunar New Year time.
Q: How are your Asian promotional campaigns different than other gaming properties around your area?
A : We want our guests to take part in next-level promotions and earn top-notch giveaway items when they come play at our property. Therefore, in celebration of the upcoming Lunar New Year, we will offer a Swipe & Win promotion where Sky Rewards members who earn 88 Tier Credits by playing their favorite slots and table games can claim their prize by simply swiping their rewards card at any promotional kiosk.
Bringing the celebration to the next level, we will have a Lunar New Year property and host greeting campaign which not only caters to our guests of ethnic traditions and background, but also introduces our Asian Host team to the Asian markets. Some of our guests will also be receiving our Fortune Rabbit money envelopes.
亞裔迎賓（各語言）
問：您能為我們詳細介紹一下「天河會員獎勵計劃」嗎？
答：當然可以！我們的獎勵計劃是沙加緬度地區最具尖端科技的獎勵計劃之一！您將可在您喜愛的任意一台老虎機及賭桌遊戲玩樂，且獲得積分的同時無需使用實體印刷會員卡。獲取的積分可用於兌換「Free Play」或餐飲積分。
問：您為什麼決定加入「天河大賭場」？
答：「天河大賭場」極為重視建立亞裔客戶關係並始終致力於打造「VIP貴賓服務」新境界。我們經常舉辦多種不同的VIP貴賓活動項目，歡迎他們成為「天河」家族的一員。此外，如您所見，「天河」還擁有專為支持亞裔市場而設計的強大的推廣活動，其中包括各類活動及現場服務。
問：您認為「天河大賭場」擁有北加州最大規模的亞裔禮賓方案嗎？「天河」是否有能力滿足不同客戶的多元文化及語言需求？
答：當然！我們共有多達16位賭場迎賓及VIP貴賓專員精通多種語言，可流利使用國、粵語、越南語、韓語、菲律賓語及苗語等……我們專業而傑出的專屬客戶團隊將確保每位來自不同族裔及文化背景的賓客都能獲得賓至如歸的體驗，並令您的每次蒞臨都成為最美好的經歷。
問：賭場開業至今僅有短短數月時間，您對客戶的反響有什麼感受？
答：自開業以來，賓客們均對我們親切周到且個性化的服務讚賞有加。我們所提供的豐富多彩的遊戲完全迎合了不同賓客的喜好，尤其是在「高注碼廳」。簡單來說，這裡的一切都不同凡響。我們中西薈萃的餐飲選擇也受到了賓客的青睞，尤其是在近期「俏龍軒」開張後。在這裡，總有無限的歡樂與驚喜等您來嘗試及體驗。獲得賓客的 滿足 和 讚賞就是我最樂意做的。
