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Ring in the Holiday Season with St. Jude and its 21st Thanks and Giving Campaign
Top brands unite with celebrity supporters to raise funds for childhood cancer research and treatment
St. Jude Thanks and Giving® is kicking off its 21st year of uniting celebrities, retailers, and consumers to support St. Jude Children’s Research Hospital® and its lifesaving mission to treat and defeat childhood cancer and other life-threatening diseases.
“For more than two decades, the St. Jude Thanks and Giving campaign has been a holiday tradition that unites millions of supporters around the lifesaving mission of St. Jude Children’s Research Hospital,” said Richard C. Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude. “We’re incredibly thankful for our celebrity friends, partners, and donors from all walks of life who are members of our St. Jude family. Their generosity helps St. Jude provide vital research and treatment for kids with cancer and other life-threatening diseases so they can live their best life and celebrate every moment.”
The campaign echoes the founding of St. Jude by entertainer Danny Thomas, who drew on his star power to raise funds toward opening a research hospital that would treat children at no charge to their families. Today, his children Marlo, Tony, and Terre Thomas, and other celebrities lend their voices and support to this beloved cause.
On average, more than 290 children and adolescents in the U.S. are diagnosed with cancer every week. Treatments developed at St. Jude have helped improve the overall childhood cancer survival rate from 20% to more than 80% since the hospital opened in 1962.
For the first time, actor, producer, and talk show host Drew Barrymore joins the annual campaign, along with country music artist Lainey Wilson and actor Jon Hamm. Longtime celebrity supporters Sofia Vergara, Michael Strahan, and Luis Fonsi will share the mission of St. Jude with their fans. The signature holiday campaign invites shoppers to support St. Jude by making online and in-store donations or purchasing limited-edition products from some of the nation’s top retailers.
Well-loved brands participating this year include Domino’s, Kay Jewelers, Chili’s, HomeGoods, AutoZone, Williams Sonoma, Kia, Dollar General, JOANN, DXL Big + Tall, Melting Pot, HSN, Denny’s, J.Crew Factory, Zales, Jared the Galleria of Jewelry, and Banter by Piercing Pagoda, among others.
Ways to support St. Jude this holiday season:
- Audiences nationwide can tune in to NBC’s TODAY Show. St. Jude will be featured on the Monday before Thanksgiving and each day that week, with special segments featuring St. Jude patients’ stories of hope, inspiration, and survivorship.
- Domino’s® customers can add a donation or round up their total charge in-store, online, over the phone, and through the Domino’s app.
- Kay Jewelers, Zales, Jared, and Banter by Piercing Pagoda will contribute proceeds from selling plush puppies and bears, and customers can contribute at the register and online.
- HomeGoods® & Home Sense customers can give at the register and buy limited-edition snow globes and holiday boxed cards with 50% of the purchase price benefiting St. Jude.
- AutoZone® customers can give at the register throughout the holidays.
- Williams-Sonoma, Inc. customers can purchase limited-edition holiday products including spatulas, dinnerware, candles, ornaments, and gift cards with proceeds benefiting St. Jude, and can also donate in-store or online at the time of purchase.
- JOANN customers can donate $1, $5, or $10 at checkout in stores or purchase patient art fabric designs on JOANN.com.
- Melting Pot guests can donate $10 and receive a Donate and Dine Card valid for $20 off a future purchase of $50 or more or donate $20 and receive a Donate and Dine card valid for $40 off a future purchase of $100 or more.
- J. Crew Factory customers can purchase co-branded specialty products including t-shirts, socks, ornaments, and patches with 50% of the purchase price benefiting St. Jude, and can also donate in-store and online.
Funds raised by these brands will help ensure that families never receive a bill from St. Jude for treatment, travel, housing, or food ― so they can focus on helping their child live.
Explore the many ways to give back to the kids of St. Jude this holiday season at stjude.org.