Tag Archives: AANHPI

Asian American Audiences Are Reshaping Sports, Digital Media, and Beauty Trends

AANHPI audiences over index the total U.S. for share of time spent with Netflix and AmazonAsian American viewership of World Series spiked 146% in 2024AANHPI women are 83% more likely to have spent over $500 on skincare NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty …

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