Crossings TV Asian Television
On January 22, an estimated 1.5 billion people around the world will celebrate the Lunar New Year, a time for ushering in luck and prosperity. Lunar New Year is based on the lunar calendar and began as a time for feasting and to honor household, deities and ancestors. The New Year typically begins with the first new moon that occurs between the end of January and spans the first 15 days of the first month of the lunar calendar − until the full moon arrives.
Each year in the lunar calendar is represented by one of 12 zodiac animals included in the cycle of 12 stations or “signs” along the apparent path of the sun through the cosmos. This year is the Year of the Rabbit, which was last observed in 2011. The sign of Rabbit is a symbol of longevity, peace and prosperity in Chinese culture.
“Lunar New Year is a time of reflection and gratitude for the prosperity we experience throughout the year,” said Sandy Walia, Bay Area Market Leader. “U.S. Bank is celebrating the Year of the Rabbit alongside our communities in a few different ways, including for the first time in several years sponsoring in-person events, such as the San Francisco Chinese New Year Festival and Parade. Additionally, inside our branches we will be offering complimentary red envelopes, or you can download a digital version online. We are looking forward to a fun and festive celebration with our customers and communities.”
U.S. Bank is celebrating Lunar New Year alongside the communities we live and work in. This year, U.S. Bank is once again offering its U.S. Bank Lunar New Year red envelopes and calendar,1 available at select U.S. Bank branches while supplies last. Digital wallpaper designs are also available for mobile devices, tablets and desktops at usbank.com/lunarnewyear.
Additionally, customers can utilize a Lunar New Year−themed digital red envelope e-card when they send money as a gift with Zelle® using the U.S. Bank Mobile App.
We’ll be out and about in the community, celebrating Lunar New Year at these festivals and parades. Hopefully we’ll see you out there.
- Jan. 14-15: Asian American Expo: Celebrating the Year of the Rabbit (Pomona, CA)
- Jan. 28: 2023 Microsoft Asian Spring Festival Gala (Seattle, WA)
- Jan. 29: Lunar New Year Parade and Festival (Chicago, IL)
- Feb. 4-5: San Francisco Chinese New Year Festival and Parade (San Francisco, CA)
- Feb. 4: Seattle Lunar New Year Festival (Seattle, WA)
U.S. Bank also has six Chinese “flagship” branches where the design and focus of the branch is tailored specifically to the Chinese American population. Those branches include:
- Factoria (4040 Factoria Blvd. SE, Bellevue, WA)
- Chinatown Square (2131 S. China Place, Chicago, IL)
- Chinatown (1435 Stockton St., San Francisco, CA)
- Arcadia Baldwin Ave. (1400 S. Baldwin Ave., Arcadia, CA)
- Alhambra Albertsons (2400 W. Commonwealth Ave., Alhambra, CA)
- City of Industry (17501 Colima Rd., Suite A, City of Industry, CA)
About U.S. Bank
U.S. Bancorp, with approximately 70,000 employees and $601 billion in assets as of September 30, 2022, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and globally through a diversified mix of businesses: Consumer and Business Banking; Payment Services; Corporate & Commercial Banking; and Wealth Management and Investment Services. The company has been recognized for its approach to digital innovation, social responsibility, and customer service, including being named one of the 2022 World’s Most Ethical Companies and Fortune’s most admired superregional bank. Learn more at usbank.com/about.
1. Some services may only be available in English. Zelle® and the Zelle® related marks are wholly owned by Early Warning Services, LLC and are used herein under license. Member FDIC.
