Crossings TV Asian Television – Home to Asian Americans
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast Programs for Asian Viewers Were Sports Events in 2025 KPop Demon Hunters delivered 20.5 billion minutes of viewing as the #1 streamed movie of 2025 among Hispanic, Asian, Black, and White viewers BTS: The Return Drew 47 million minutes of viewing in its first seven …
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Asian American Audiences Are Reshaping Sports, Digital Media, and Beauty Trends
AANHPI audiences over index the total U.S. for share of time spent with Netflix and AmazonAsian American viewership of World Series spiked 146% in 2024AANHPI women are 83% more likely to have spent over $500 on skincare NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty …
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