On June 7th, Asian American Advertising Federation (3AF) announced the winners of its 2018 Excellence Awards competition. Crossings TV was honored as Media Partner of the Year.
The 3AF Media Partner of the Year Award is dedicated to recognizing media partners who have demonstrated an outstanding contribution to growing the Asian American advertising and marketing industry. Over the past year, Crossings TV has been a strong advocate for the Asian American market and an empowering home base for Asian American viewers. After its launch in Southern California in April this year, Crossings TV now covers 7 of the largest Asian American markets in the US, providing in-language in-culture TV programs to 7 Asian language groups. “We are not just about building a company, but an industry as well,” said Frank Washington, CEO of Crossings TV.
This year’s Creative Campaign of the Year Gold award went to interTrend Communications for their campaign “Soaring Hearts: The Retire and Inspire Financial Strategy” on behalf of Chase. APartnership took PR Campaign of the Year award with Gilead Sciences documentary “Be About It”. Toyota was recognized as Marketer of the year. 3AF New Marketer of the Year was bestowed to the Northern California Ford Dealers.