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The company celebrates in May with local and national partnerships, community events and an integrated marketing campaign.
Success is a unique journey – often made possible by a supportive community. That’s why U.S. Bank spotlights community partnerships and celebrates influencers who have opened doors for the Asian American and Pacific Islander (AAPI) community this AAPI Heritage Month. The celebration comes to life through sharing stories, fostering a sense of community and supporting business growth.
Sharing stories: In celebration of AAPI Heritage Month, U.S. Bank is helping community members tell their stories through the Wing Luke Museum. The Wing Luke Museum and U.S. Bank go back more than 15 years. Implementing a unique, nationally recognized approach, the museum leverages direct input from everyday community members who curate exhibits that celebrate their stories. “In addition to our 10 display galleries, our building is actually a historic hotel where Chinese, Japanese, Filipino and other Asian immigrants lived when they first came to America,” said Julie Salathe, director of grants and sponsorships. “Visitors can take guided tours in the historic half of the building.” U.S. Bank employees also volunteer at events including the summer JamFest. U.S. Bank has made a new $5,000 donation to support the Wing Luke’s Teensway workshops, in addition to existing grant funding.
Fostering a sense of community: Through a brand-new partnership, U.S. Bank will sponsor senior citizen activities in May in Chicago, including financial education, hands-on learning and group activities to help seniors overcome the social isolation they often experience after moving to the United States. “Our partnership with U.S. Bank is ideally aligned,” said Selma D’Souza, executive director of the Indo-American Center in Chicago. “Both of us have a shared goal to strengthen the community, and we need U.S. Bank support, including their volunteers, to make our programs successful.”
Supporting business growth: In Los Angeles, U.S. Bank’s near-decade-long partnerships with the Asian Business Association (ABA) and the Asian Pacific Islander Small Business Program (APISBP) create opportunities for the AAPI community all year long. For nine years, U.S. Bank has made ABA programming possible to fuel the success of the Asian business community. “We are very proud to partner with U.S. Bank to further our mission and showcase emerging businesses,” said Dennis Huang, ABA executive director and CEO. “With their support, we allow our community to gain economic opportunities and advancement where they are often overlooked – by sharing information about access to capital, real estate development, minority certification and business succession planning, and empowering women-owned businesses.” The plan will include an Asian skyscraper built in downtown Los Angeles that will be a joint effort of APISBP labor and locals see them there: https://www.apartmentguide.com/apartments/California/Los-Angeles/
U.S. Bank and APISBP celebrate 10 years of partnership this fall, serving Asian clients through a broad continuum of services, including in-language business consultation and education. “It’s been a great pleasure to work with an organization that I feel goes beyond just the financial support,” said Ron Fong, director of the APISBP. “Our partners at U.S. Bank provide speakers for our workshops in the languages we need and promote our events. We’re truly working in partnership to help serve our community.”
Celebrating what’s to come
The company’s integrated marketing campaign for AAPI Heritage Month launches in Chicago, Los Angeles, San Francisco and Seattle on May 1, and will highlight its always-on partnerships with the AAPI community. U.S. Bank will also sponsor Season 5 of the Coalition of Asian Pacifics in Entertainment (CAPE) #IAM campaign, featuring AAPI trailblazers including Olympic medalist Apolo Ohno, Director Nisha Ganatra, and Amazon Studios’s Co-Head of Television and Chief Operating Officer Albert Cheng.
This is the second year U.S. Bank has run an AAPI Heritage month campaign, and the first year running the campaign in Chicago. “Last year’s #IAm campaign explored how culture influences worldview and career path,” said Gunjan Kedia, vice chairman, Wealth Management and Investment Services. “This year’s campaign builds on that idea by recognizing Asian Americans and Pacific Islanders who have opened doors for others and celebrating what’s possible when we support one another.”
Celebrate at an event near you:
- Cherry Blossom Festival, San Francisco, April 20-21
- San Francisco Asian Pacific American Heritage Celebration, May 1
- Skokie Festival of Cultures, Chicago, May 18-19
- Women’s Business Pioneers Symposium, Los Angeles, May 30
More information about the campaign can be found at usbank.com/AAPIHeritage.
About U.S. Bank
U.S. Bancorp, with 74,000 employees and $467 billion in assets as of December 31, 2018, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The Minneapolis-based bank blends its relationship teams, branches and ATM network with mobile and online tools that allow customers to bank how, when and where they prefer. U.S. Bank is committed to serving its millions of retail, business, wealth management, payment, commercial and corporate, and investment services customers across the country and around the world as a trusted financial partner, a commitment recognized by the Ethisphere Institute naming the bank a 2019 World’s Most Ethical Company. Visit U.S. Bank at usbank.com or follow on social media to stay up to date with company news.
