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PG&E Continues Response and Restoration Efforts in Butte County; Receives Support from Mutual-Assistance Partners

SAN FRANCISCO-– With the Camp Fire 100 percent contained, Pacific Gas and Electric Company (PG&E) crews are continuing to safely restore electric and gas service to the communities and customers in Butte County, where possible, so that residents can return to their homes.

To expedite service restoration, mutual-assistance crews from more than 15 utility companies across the United States and Canada are assisting in the impacted area, with more on the way.

“We are extremely grateful for the mutual assistance we have received from our partner utility companies across the country and beyond. These additional crews share our commitment to supporting our customers and communities in times of need,” said Pat Hogan, PG&E senior vice president of Electric Operations.

In areas where it is safe to do so, PG&E crews have restored service to nearly 7,000 customers, while approximately 3,000 customers remain without power as of Friday, Nov. 30. An estimated 12,000 utility poles and more than 400 miles of power lines were damaged — a distance greater than Paradise to San Francisco and back (175.5 miles).

As access is granted to additional fire-impacted areas, PG&E crews will continue to assess infrastructure for damage and work toward safely restoring as many customers as possible.

PG&E has more than 3,700 employees and contractors working on restoration efforts, including crews from the following mutual-assistance partners:

• Arizona Public Service Electric Company
• Avista
• Consumers Power Inc. (CPI)
• Eugene Water & Electric Board
• Florida Power & Light Company
• Hawaiian Electric Companies
• Hydro One
• Imperial Irrigation District (IID)
• International Line Builders, Inc.
• Lower Valley Energy
• Oncor
• Plumas-Sierra Rural Electric Cooperative
• Portland General Electric
• Public Service Company of New Mexico
• Roseville Electric Utility
• Snohomish County Power Utility Districts
• Tillamook People’s Utility District

The partners will be assisting PG&E in clearing trees and preparing areas to begin the restoration process. Additionally, mutual-assistance support will help with electric distribution, connecting lines to customers’ homes.
Customers with questions are welcome to call PG&E at 1-800-743-5000, 24 hours a day, 7 days a week. They can also find answers online at

About PG&E
Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is one of the largest combined natural gas and electric energy companies in the United States. Based in San Francisco, with more than 20,000 employees, the company delivers some of the nation’s cleanest energy to nearly 16 million people in Northern and Central California. For more information, visit and

With Free Annual Gas Safety Checks, PG&E Keeps Customers Safe and Warm

SAN FRANCISCO, Calif. — With winter right around the corner, Pacific Gas and Electric Company (PG&E) is reminding customers to schedule a free in-home safety inspection of their gas appliances. During the visit, PG&E also will relight pilot lights.

Inspections by PG&E gas service representatives help ensure that gas appliances, including water heaters, furnaces and ovens, are operating safely and efficiently. Properly installed and maintained natural gas appliances can significantly reduce the risk of carbon monoxide poisoning. According to the Center for Disease Control, every year in the United States at least 430 people die from accidental carbon monoxide poisoning and approximately 50,000 people will be sent to the hospital.

“Carbon monoxide can’t be seen, it can’t be smelled, and it can’t be heard. The best safeguard is to equip your home with carbon monoxide alarms on every level and in sleeping areas and have PG&E or a qualified expert examine all appliances to ensure they are able to safely receive natural gas service,” said Jesus Soto, PG&E senior vice president of Gas Operations.

Before the colder winter months when natural gas appliances typically see the most use, PG&E encourages customers to schedule an inspection by calling the customer helpline at 1-800-743-5000.

Helpful Winter Gas Safety Tips
• Install carbon monoxide detectors to warn when concentration levels are high.
• All California single-family homes are required to have carbon monoxide detectors.
• Carbon monoxide detectors should be installed on every floor, near sleeping areas and common areas.
• Batteries should be replaced at least twice a year.
• Check the expiration date – most carbon monoxide detectors have a shelf life of five to seven years.
• Never use products inside the home that generate dangerous levels of carbon monoxide, such as generators, outdoor grills or propane heaters.
• Never use cooking devices such as ovens or stoves for home heating purposes.
• When using the fireplace to stay warm, make sure the flue is open so venting can occur safely through the chimney.
• Make sure water heaters and other natural gas appliances have proper ventilation.
• Click here for more winter heating safety and savings tips.
If you suspect carbon monoxide in your home, you should get out immediately and call 911. If a PG&E customer ever smells the distinctive “rotten egg” odor of natural gas in or around their home or business they should immediately call 911 and PG&E at 1-800-743-5000.

PG&E Recognized for Outstanding Customer Service for Second Year in a Row

SAN FRANCISCO, Calif. — Pacific Gas and Electric Company (PG&E) has won a prestigious award for its customer service.

The Edison Electric Institute (EEI) announced on Monday that PG&E is a recipient of its 2018 Awards for Outstanding National Key Accounts Program Award for Outstanding Customer Service for the second consecutive year. The organization also recognized PG&E employee Alexander Feliz as a recipient of the National Key Accounts Executive Award for Outstanding Customer Service for providing customer service and assistance that goes above and beyond expectations.

The awards have recognized EEI member companies and National Key Accounts executives annually for the past 20 years for providing superior service to business customers with multiple locations.

“PG&E’s Business Energy Solutions team consistently finds new ways to provide value to our customers, from small businesses to larger brands. Our employees are invested in meeting our customers’ needs, and we’re pleased to be recognized for our efforts at a national level,” said Deb Affonsa, the vice president of customer service at PG&E.

The Edison Electric Institute (EEI) is the association that represents all U.S. investor-owned electric companies. Votes were cast by EEI National Key Accounts customers, representing a wide variety of industries. Customers were asked to vote for companies that exceed expectations based on a number of traits, from how proactive, empowered and accountable representatives are to a shared philosophy that customers are the reason they are in business.

PG&E’s Business Energy Solutions team serves more than 300,000 business customers in PG&E’s 70,000-square-mile diverse service territory in Northern and Central California. The team proactively seeks to help customers with their account management needs, partnering with them on their energy needs and opportunities for efficiency.

“Congratulations to this year’s winning companies and executives for their outstanding customer service and sustained excellence,” said EEI President Tom Kuhn. “Throughout the electric power industry, electric companies are shifting toward customer-centric energy products and providing safe, reliable, affordable, and cleaner energy.”

The Awards for Outstanding National Key Accounts Customer Service were established by the Customer Advisory Group, a group of national chain customers that provide feedback, guidance, and support to EEI’s National Key Accounts program. EEI’s National Key Accounts program is a customer-oriented program where leading multi-site customers and electric company account representatives collaborate to develop efficient energy management strategies that can be integrated into facilities nationwide.

Crossings TV Brings Home 3AF Media Partner of the Year Award

On June 7th, Asian American Advertising Federation (3AF) announced the winners of its 2018 Excellence Awards competition. Crossings TV was honored as Media Partner of the Year.

The 3AF Media Partner of the Year Award is dedicated to recognizing media partners who have demonstrated an outstanding contribution to growing the Asian American advertising and marketing industry. Over the past year, Crossings TV has been a strong advocate for the Asian American market and an empowering home base for Asian American viewers. After its launch in Southern California in April this year, Crossings TV now covers 7 of the largest Asian American markets in the US, providing in-language in-culture TV programs to 7 Asian language groups. “We are not just about building a company, but an industry as well,” said Frank Washington, CEO of Crossings TV.


Crossings TV CEO Frank Washington Receiving the Award at 2018 3AF Summit

This year’s Creative Campaign of the Year Gold award went to interTrend Communications for their campaign “Soaring Hearts: The Retire and Inspire Financial Strategy” on behalf of Chase. APartnership took PR Campaign of the Year award with Gilead Sciences documentary “Be About It”. Toyota was recognized as Marketer of the year. 3AF New Marketer of the Year was bestowed to the Northern California Ford Dealers.


Read more about of this year’s 3AF Excellence Awards competition.
Learn more about the Asian American Advertising Federation (3AF), please visit

RTD Announces Free Rides on National Dump the Pump Day on June 21

Stockton, CA —San Joaquin Regional Transit District (RTD) announced today that it will join with other public transportation systems nationwide to participate in the 13th Annual National Dump the Pump Day on Thursday, June 21. The slogan of this year’s National Dump the Pump Day is “Dump the Pump. Ride Public Transit.” RTD will offer free rides for all buses except Commuter routes on Thursday, June 21.

Sponsored by the American Public Transportation Association (APTA), the 2018 National Dump the Pump Day encourages people to ride public transportation instead of driving a car. Started in June 2006 when gas prices were $3 per gallon, this national day emphasizes that public transportation is a convenient travel option that can also help people save money. According to the March APTA Transit Savings Report, individuals in a two-person household can save an average of more than $9,894 annually by downsizing to one car.

“Stockton residents can choose to save money by dumping the pump and maximize the benefits of doing so for the environment and their neighbors,” said RTD CEO Donna DeMartino. “This is due to RTD’s commitment to zero-emission fleet electrification like what is already taking place in South Stockton. All you have to do is ride the bus.”
RTD mascot “Artie D.” is rumored to have something special in mind to celebrate Dump the Pump Day this year. Follow RTD on and on Facebook, Instagram, YouTube, and Twitter, especially on June 21, to see what happens.
San Joaquin Regional Transit District (RTD) is the regional transit provider for San Joaquin County. RTD’s mission is to provide a safe, reliable, and efficient transportation system for the region. For more information, visit, follow RTD on Facebook and Twitter, or call (209) 943-1111.

PG&E Begins Daily Aerial Patrols to Spot, Speed Wildfire Response; Adds Two New Routes to 2018 Schedule

SAN FRANCISCO, Calif.—Pacific Gas and Electric Company (PG&E) has begun its daily aerial fire detection patrols across hundreds of miles of its service area. This year, PG&E has added two new routes to the patrols which assist the U.S. Forest Service, CAL FIRE and local fire agencies with early fire detection and response. Early detection of smoke or fire allows fire agencies to quickly respond to accurate locations.

“Wildfires in California have grown in number, size and intensity in recent years. We all must adapt to this new normal and do even more to prevent and prepare for fires. That’s why we’ve increased the area and number of customers that our daily aerial patrols will cover to help keep communities safe,” said Pat Hogan, PG&E senior vice president of Electric Operations.
The patrols began on June 1 and will run until October 31, unless conditions allow for an earlier end or require an extension. Seven planes will fly daily routes from late afternoon until dusk.

Using fixed-wing aircraft, fire spotters will operate along these routes:
• Redding to Auburn in the Northern Sierra
• Auburn to Sonora in the Central Sierra
• Sonora to Porterville in the Southern Sierra
• Redding to Humboldt to Lake County
• Vacaville to Solvang near the coast
• Redding to Hoopa to MacArthur (Siskiyou County and northeastern Shasta County)
• Mendocino County

The patrols are coordinated through PG&E’s aerial operations. The Mendocino County route is co-funded by PG&E and run by the Mendocino County Aerial Fire Patrol Co-Operative. The Co-Op patrol is scheduled to begin June 15 and run through October 15.

In 2017, PG&E patrols identified approximately 250 fires, 20 of which were first reports. The patrols totaled more than 3,500 flight hours. PG&E began operating the aerial patrols in 2014, after the governor issued a drought emergency declaration. PG&E has continued the patrols because of the scale of tree mortality in California.

About PG&E:
Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is one of the largest combined natural gas and electric energy companies in the United States. Based in San Francisco, with more than 20,000 employees, the company delivers some of the nation’s cleanest energy to nearly 16 million people in Northern and Central California. For more information, visit and

Annual Multicultural Business & Career Expo in Sacramento

Business Career Expo 2018

Expo Date: Wednesday, September 5 at 11 AM – 3 PM, 2018
Expo Hours: Doors Open for Vendors: 10:30am (Booth Set-up must be complete by 11am) Expo Duration: 11:00 am – 3:00 pm
Expo Address: 6241 Fair Oaks Blvd, Carmichael, California 95608
More than 100 businesses & non-profits 3,000+ guest turnaround Free Admission! Free Parking!
Vendor check-in time: 10:30 am
Expo Contact Persons (on Event Date): Olga Ivannikov – 916-677-9397 Daria Stromko – 916-230-0983


PG&E and Division of Boating and Waterways Warn of Cold Water Hazards during Spring Snowmelt

SACRAMENTO, Calif. California’s Division of Boating and Waterways (DBW) and Pacific Gas and Electric Company (PG&E) encourage water enthusiasts to take extra precautions this spring when in or near rivers. These relatively full waterways will continue to rise as snow melts and will be dangerously cold. Simple actions such as knowing the water (is it too cold or swift), knowing your limits, wearing a life jacket or simply not entering the water when conditions are deemed unsafe can save a life.

Last spring, California’s rivers were also full and running high, fast and cold. Despite warnings from multiple public entities, numerous people entered rivers and drowned. The rising waters cover obstacles below the surface. Debris, trees and rocks combined with cold, swift water creates treacherous conditions for all recreationists – waders, swimmers, paddlers, boaters, anglers and hikers cooling off at the water’s edge. Another important fact is the temperature of rivers during spring. The average swimming pool temperature runs about 80 degrees. In contrast, swift water from snowmelt can be as cold as 40 degrees and trigger shock, paralysis and drowning.

“Do not enter the water if it’s too cold,” said DBW’s Acting Deputy Director Ramona Fernandez. “Even the strongest swimmers can be stunned by cold water and become incapacitated. Also, you’re not only putting yourself at risk, but also your family or friends. Too many times family members or friends go into the water to rescue their loved ones and end up losing their lives.”

Cold water immersion/shock happens quickly once you jump or fall into the water. You have one minute to adjust to the cold shock response and get control of your breathing. Swimming failure occurs after the first 10 minutes when cold water affects your ability to swim or tread water to stay afloat. Not wearing a life jacket or being alcohol-impaired while recreating in cold water makes it even more perilous and deadly once you can no longer move and slip into unconsciousness. Watch this video to see how quickly the effects of cold water immersion affects your body.

“Nothing is more important to PG&E than the safety of the public and our employees. With the snowmelt well underway, we ask those enjoying the outdoors to be careful near mountain streams, rivers and reservoirs. Water flows can increase or decrease rapidly, so always be alert and prepared for a change in conditions. Please put safety first during your recreation activities,” said Jon Franke, PG&E’s vice president of power generation.

Below are some water safety tips:

Stay Out and Stay Alive – Stay Out of Canals and Flumes

  • Recreating in PG&E canals and flumes is strictly prohibited. Stay alive by staying out of these water conveyances, which are very dangerous due to slippery sides and fast-moving cold water. Stay out of canals and off elevated flumes.

Know the Risks

  • Prevention is the best way to save a person from drowning. By the time a person is struggling in water, a rescue is extremely unlikely and places the rescuer at risk.
  • Sudden immersion in cold water can stimulate the “gasp reflex,” causing an involuntary inhalation of air or water. It can even trigger cardiac arrest, temporary paralysis, hypothermia and drowning. When faced with swift water, even the strongest swimmers may be easily overwhelmed.
  • Cold water entering the ear canal can cause vertigo and disorientation. This may confuse swimmers, causing them to venture deeper into the water.
  • Cold water also reduces body heat 25 to 30 times faster than air does at the same temperature, and causes impairment that can lead to fatalities.

Learn About Self-Rescue Techniques

  • If you do fall into the water, here are some survival tips:
  • Do control breathing, don’t gasp. A sudden unexpected fall into cold water causes an involuntary gasp (or torso) reflex. It takes less than ½ cup of water in a person’s lungs to drown. When someone remains calm, they have a greater chance of self-rescue.
  • Don’t panic if you fall into the water.
  • Stay with your boat. It will help you stay afloat and will be seen more easily by rescuers. If it’s capsized, try to climb on top.
  • Stay afloat with the help of a life jacket, regain control of breathing, and keep head above water in view of rescuers.
  • If possible, remove heavy shoes. Look for ways to increase buoyancy such as seat cushions or an ice chest.
  • If you’re in the water with others, huddle together facing towards each other to help everyone stay afloat and keep warm.
  • If you do fall into a river without a life jacket on, watch this video to help you survive.

Know your Limits

  • Swimming in open water is more difficult than in a swimming pool – people tire more quickly and can get into trouble.
  • Many unseen obstacles can be lurking below the water’s surface – this is especially the case during spring and early summer snowmelt. Rising water can make these obstacles even more treacherous. Guided trips for inexperienced paddlers are recommended.

Wear a Life Jacket

  • Conditions change quickly in open water and even the best swimmers can misjudge the water and their skills when boating or swimming. Wearing a properly fitted U.S. Coast Guard-approved life jacket can increase survival time.
  • Anyone within 20 ft. of water should be wearing a life jacket in case of an unexpected fall.
  • A life jacket can also provide some thermal protection against the onset of cold water shock and keep you afloat until someone else can rescue you.
  • Need a life jacket? Check online to find a life jacket loaner station for a day or weekend use.

Whitewater Rafting and Paddling

  • Most California rivers are fed by the mountain snowpack, so they are cold year around. Even on warm, sunny days, rafters and paddlers must be prepared to deal with the water temperatures. The dangers increase as water temperatures decrease below normal body temperature (98.6 degrees F).
  • DBW offers whitewater enthusiasts informative safety videos online about the dangers of high, fast and cold water safety.

Parental Supervision

  • Actively supervise children in and around open bodies of water, giving them your undivided attention. Do not assume that someone is watching them. Appoint a designated “water watcher,” taking turns with other adults.
  • Teach children that swimming in open water is not the same as swimming in a pool: they need to be aware of uneven surfaces, river currents, ocean undertow and changing weather.

For more water safety information, including boating laws, please visit


3AF Asian Marketing Summit Starts on June 5th

3AF Asian Marketing Summit


June 5th – June 6th
All Day


InterContinental Hotel

Event Details:

The 3AF 2018 Asian Marketing Summit on June 6, with an opening night reception on June 5, provides a unique forum for industry leaders, content creators, media companies, corporate marketers and other partners to converge in an in-depth discussion of the Asian consumer opportunity. This year, industry experts will share their best practices, insights and wisdom and discuss the multiple dimensions of Asian American consumers.

This year, our experts will discuss various dimensions of Asian American consumers from online engagement of Asian youth and the critical over 50 Asian American market to lessons from executives from Nielsen, Google, Toyota, Diya TV and NextShark; the growth of digital television and the changing media landscape, and various approaches and channels to reaching the Asian American consumer. Ultimately, we hope this intermingling of segment experts sparks new ideas and conversations on multicultural marketing, and the context around it.

Based on attendee feedback from last year, we are pleased to update our agenda to include more opportunities for networking, including an opening night reception on June 5, and an awards dinner on June 6. We have also incorporated breakout sessions, so attendees can better customize their Summit take aways by choosing exactly which breakout sessions they want to attend.

Asian Americans are the fastest growing multicultural segment in the United States, and there’s no better time than now to get ahead and make sure your team is ready for the opportunities.



3AF Summit Agenda:Tuesday, June 5, 2018

Hollywood Ballroom Patio

Opening Night Reception begins at 5:30 p.m. and ends at 7 p.m.

Wednesday, June 6, 2018

Summit from 8 a.m. to 5:30 p.m. followed by 3AF Excellence Awards dinner at 6:30 p.m.

Hollywood Room

8am – 9am

Continental Breakfast

9am – 9:15am – General Session

Welcome and Opening Remarks by 3AF President Jay Kim

9:15am – 10:00am – General Session

Hollywood Room

Winning with Tencent & Wechat

China is emerging as a tech and innovation powerhouse. Tencent’s WeChat app is pioneering the way with now over 1 billion monthly active users worldwide.

Join Tencent to learn first-hand insights into WeChat’s robust ecosystem. And how United States marketers can and are effectively utilizing the platform to reach and engage Chinese consumers not only in China, but also in the United States with new advertising solutions.

Speaker: Kimberly Lee, Senior Marketing Manager, Tencent International Business Group

10:00am – 10:30am – Breakout Sessions

Hollywood Room

Established and Emerging Asian Americans

Asian American is the fastest growing consumer segment in the U.S. The U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million). However, much of the research and marketing activities are conducted in San Francisco, Los Angeles and New York. While these markets no doubt have the highest concentration of Asian Americans, the rest of the country has experiencing rapid growth in Asian population and represent great opportunities to marketers. Daniel Ichinose from Asian Americans Advancing Justice will provide insights on the largest and fastest growing Asian American populations by metropolitan area nationally. He will also showcase social and economic profiles of select metropolitan areas, highlighting differences between established Asian American communities in California and emerging ones outside the state.

Speaker: Daniel Ichinose, Director of the Demographic Research Project,Asian Americans Advancing Justice

Roosevelt Room

How Asian-American programming led the digital over-the-air broadcasting revolution

Ten years ago, the media landscape was dramatically different. Local TV, cable and satellite ruled the day. Streaming platforms and social media apps had not come into their own. But with the change in the broadcast television standard from analog to digital, local television stations began to multicast and Asian-American programmers in particular led the movement now known as ‘cord-cutting.’ Kapur will speak about this sea-change in community coverage on the local level that did not exist a decade ago.

Speaker: Ravi Kapur, CEO, Diya TV

10:30am – 10:45am

Morning Break

10:45am – 11:30am – General Session

Hollywood Room

Toyota Total Marketing Strategy and 2018 Camry Case Study

Everyone is talking about Total Market, but everyone has a different perspective on it. Toyota’s unique Total Toyota Process creates a holistic approach where client and agencies collaborate to maximize marketing impact while addressing our diverse consumer bases. This presentation will use the 2018 Camry Launch Case Study to demonstrate how the Total Market strategy was implemented and its impact on the multicultural market segments.

Speaker: Ann Masse, Senior Manager, Vehicle Marketing and Communications

11:30am – 1pm – Lunch sponsored by Nielsen

Power Positioning the Asian American Consumer Story

Asian Americans represent one of the fastest-growing, highest-income, and most-educated population segments in the U.S. As a result, it is imperative that marketer’s understand where opportunities exist so growth strategies can account for this unique and diverse multicultural community. This session covers key categories where Asian Americans should be an integral part of the business plan.

Speaker: Cortney Charleston, Client Manager, Multicultural Growth and Strategy, Nielsen

1pm – 1:30pm – Breakout Sessions

Hollywood Room

“Will the Real AAPIs 50+ Please Stand Up?”

America isfocused on the younger generations – Gen X, Gen Y, Gen Z, Millennials.But what about the more than 100 million Americans over the age of 50?Do you know how many of the 100+ million are AAPIs 50+? What insights do we know about AAPIs 50+ as consumers? Join us for an interactive presentation led by AARP.

Speaker: Daphne Kwok, Vice President, Multicultural Leadership;AARP; Angela Houghton, Senior Research Advisor, Policy, Research& International, AARP and Yuko Araki, Senior Analytics & Insights Advisor, Data Analytics & Performance Management, AARP

Roosevelt Room

The Power and Influence of Global Asian Youth and How to Reach Them – Lessons and Wisdom from

In 2013, Benny Luo built, an online magazine focusing on global Asian youth with just $3,000. Five years later, the site has a full-time staff of 12, nearly three million monthly visitors and has generated over 300 million video views in the last 36 months. covers everything from politics, culture, food and entertainment. Luo will share his entrepreneurial story and insights: how he overcame his skepticism that the Asian American market was not big enough; data on the rise of Asian American online engagement and how he quickly built his company into “the voice of the global Asian youth.”

Speaker: Benny Luo, CEO,

1:30pm – 2:00pm – Breakout Sessions

Hollywood Room

Asian American Media: What Are Clients Looking For From Media?

The Asian American media landscape is changing fast and Asian media needs to evolve to accommodate changing consumers. The 3AF has taken a leadership role in helping Asian media succeed by hosting two historic media round tables where media executives could discuss synergies, collaboration and how to showcase and promote the importance of the Asian American consumer to marketers. Building upon the success and momentum of both media round tables, this summit session includes media directors from key Asian agencies to provide insights on the current media landscape, what their clients want, and more importantly, what Asian media needs to do to get marketers to engage with Asian consumers.

Panelists: Doris Huang, Media Director, Admerasia; Rick Rinker, Media Director, AAAZA; Hay Liong Gan, CEO/Media Director, GP Generate

Moderator: Ernest Smyth, Director of Research, KTSF

Roosevelt Room

Spotlight on Supplier Diversity

Savvy small business owners are aware that supplier diversity is a proactive business program which encourages the use of minority-owned, women owned, veteran owned, LGBT-owned service disabled veteran owned, historically underutilized business, and Small Business Administration (SBA)-defined small business concerns as suppliers. Learn the ins and outs of supplier diversity and how your agency or small business may be able to grow, build capacity or secure new clients/projects by incorporating it into your business plan.

Speaker: Virginia Gomez, President, Southern California Minority Supplier Development Council and Schenae Rourk, PRESIDENT/CEO Resource Solutions of California and Managing Partner, Redwood Resources Consultancy

2:00pm – 2:45pm – General Session

Hollywood Room

Asian Americans in the Drivers’ Seat in the Automotive Industry

When it comes to purchasing cars, Asian Americans have their preferences for certain manufacturers and are very loyal consumers.Marc Bland from IHS Markit will present IHS’s latest data and reports on how automotive brands fare among multicultural consumers, with a special focus on Asian American consumers, and how the segment compares to the other segments. Additionally, he will share insights on Toyota being recognized as taking first place for loyalty across key multicultural markets in the 2017 model year IHS Markit Loyalty Awards.

Speaker: Marc Bland, Vice President, Diversity & Inclusion, IHS Markit

2:45pm – 3pm – Afternoon break sponsored by AARP

3:00pm – 3:30pm – General Session

Hollywood Room

How Asian Americans use Google and What Marketers Need to Know

It’s no surprise that when it comes to technology, Asian Americans over-index. According to a recent Nielsen report, overall, Asian-American households have higher penetration percentages than general U.S. TV households and other racial/ethnic groups for nearly every emerging, or emerged, technology. Smartphones in particular are an Asian-American favorite, as 93% of households have one, compared to just 85% of general U.S. households. Brendan Snyder from Google will discuss Asian Americans’ online behavior, providing a high level description about their searches and video views and also talk about how Asian Americans are using technology to buy online.

Speaker: Brendan Snyder, Google

3:30pm – 4:15pm – General Session

Hollywood Room

Asians and the Box Office: Here Comes “Crazy Rich Asians”

Crazy Rich Asians, the highly anticipated film based on the best selling novel by the same name is opening soon in theatres near you, but you can be one of the first to hear all about it at this year’s 3AF Summit.

Join us for a panel of experts including Terra Potts, Senior Vice President, Multicultural Marketing, Warner Bros; and Jimmy O. Yang, Actor and Comedian, “Crazy Rich Asian” and “Silicon Valley”, as they discuss highlights and marketing of the film and the power and influence of Asian American consumers in entertainment.

Speakers: Terra Potts, Senior Vice President, Multicultural Marketing, Warner Bros.; Jimmy O. Yang, Actor and Comedian

4:15pm – 4:45pm – Breakout Sessions

Hollywood Room

Demystifying WeChat and its Importance for Asian America

First released in 2011, WeChat is a Chinese multi-purpose messaging and social media app. In 2018, WeChat has become one of the world’s largest standalone mobile apps with more than 1 billion monthly active users, and an estimated 2 million active users in the United States. WeChat has also been a growing force in the consumer, social, and political worlds of Asian America. And yet, mainstream engagement with WeChat has been quite limited. In this session, Karthick Ramakrishnan, director of AAPI Data and principal at CRW Strategy LLC, and users of WeChat will provide an overview of this app, and lead a conversation on how it can be used effectively in marketing and public policy initiatives, thanks to its wide range of functions and platforms.

Speaker: Karthick Ramakrishnan, Associate Dean, School of Public Policy, UC Riverside

Roosevelt Room

The Growth of Asian American Digital Influence on Consumer Marketing

As one of the fastest growing U.S. population segments, with an expected consumer buying power of over One Trillion dollars, Asian Americans’ impact on consumer preference is defining how brands market and tap into the rising digital adoption and influence of this growing segment of consumers. Asian Americans have taken the lead in using multi-media devices, averaging almost twice the minutes per day than the general population

Traditional in-language media creates awareness. Gauging ROI or strategy, without the proper digital tools to measure and close the sales cycle is extremely difficult.With the rise of programmatic advertising, digital data collection and early adoption of the newest technology, attribution is becoming an essential part of the digital ecosystem.We will discuss Asian consumer look-a-like modeling and how brands are using this data-driven targeting to close the sales cycle.

Speaker: John Estalilla, Head of Sales, Prodege

4:45pm – 5:30pm – General Session

Hollywood Room

Spotlight on Total Market: What You Need to Know Now

For sometime, marketers and agencies alike have been grappling with the industry buzz words, “total market.” While most people in multicultural circles believe that total market casts a much needed spotlight on the importance of cultural sensitivity and inclusiveness, others have used total market to cost-cut and drive efficiencies. This panel of experts representing agencies, marketers and a leader from the Alliance of Inclusive Multicultural Marketing will discuss various perspectives on total market and how it affects our industry.

Panelists: Gilbert Davila; President, Davila Marketing Insights and AIMM; Edward Chang, Vice President/Managing Director, TDW+Co; Michele Myles, Lead Manager Diversity Advertising AT&T Mobility & Entertainment Group

5:30pm – 6:30pm Networking Reception

3AF Excellence Awards

Following the last Summit session, we will move straight into the 3AF Excellence Awards Reception. After a full day of Summit learning, it’s time to grab a drink and bite to eat and make some new friends. After the reception, the 3AF will bestow awards in several categories at our gala dinner. The awards include: 3AF Creative Campaign of the Year; 3AF Marketer of the Year; 3AF New Marketer of the Year; 3AF Media Partner of the Year; 3AF PR/Social Media Campaign of the Year and 3AF Digital Campaign of the Year. Who will win this year’s coveted awards? Be sure to attend the dinner and find out!

6:30 p.m. to 8:30 p.m. 3AF Excellence Awards Dinner

8:30 p.m. Summit concludes


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